The problem
Secondhand fashion sellers are effort-constrained and trust-burdened: listing creation takes too long, photos fail to communicate true fit and condition, and sellers end up writing long descriptions or managing offers just to give buyers enough confidence to purchase.
The approach
- Shaped listing creation around quick try-on videos, making selling feel lighter than building a polished product page.
- Used short-form video to show fit, condition, movement, and personality upfront, reducing reliance on perfect photos and long descriptions.
- Kept commerce inside the video feed, turning buyer confidence into purchase intent without forcing every transaction into negotiation.
The outcome
- App Store-ready iOS app spanning video infrastructure, commerce, and payments.
- Real revenue mechanics: commission billing wired into every order.